Project Overview
The Foot Levelers team came to us to help improve their customer communication online and in offices. At first, it was a challenge to sort out the brand’s existing visual communication and what they wanted to say. They had cluttered communications, inconsistent brand materials, and an unclear message. After a rigorous story process, we got to the heart of what they wanted to communicate: Ease your pain with custom orthotics. Once we discovered our central messaging, the rest of the campaign fell into place.
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