Project Overview
This one was fun. Remember Dōmaru? These guys are the same owners who wanted a more approachable brand for the merchandising arm of their service. We went through a story process and came up with this character 'Black Box Merch' who fights mediocrity and shitty merchandise. The brand is inspired by the laid back California/ Colorado culture that was designed to cater to in house marketing directors who need merchandise for their events.